Just a quick look into how internet TV is gaining popularity and putting mainstream television on the backburner for the younger generation and even more mature audiences. With various programs such as YouTube, which has over 35,000 videos uploaded every day and over 40 million videos watched every day, and Slingbox as well as file sharing technology like BitTorrent offering a plethora of ways to deliver video content, viewers are finding sudden gratification in being able to watch what they want, when they want instead of being force fed what mainstream media has to offer. Television is even delivered to cell phones and other mobile devices such as Ipads and Ipods. One has to add podcasts to this variety of internet TV as well and with all this technology, it is bringing out individual artists and movie makers who may have never been discovered or even given a second glance by network TV.

 The pressure is on and network television is feeling it. It is forcing them to think outside the box. To come up with new ideas to capture viewers, but I think that with the newer generations, all hope is already lost. They don’t want to conform to old ways of watching TV. They are the ones who welcome the new technology. They are the ones that show us old folks how to use that technology and us old folks are the ones who are set in our ways and don’t want to try the new stuff. We don’t have the time or the patience. Just as cable tv put the crunch on network tv in the ‘80’s, internet television is putting the squeeze on mainstream television. Are we seeing the beginning of the end of television? Definitely in the way that we know it.

 

Works Cited

"Broadcast Television." Films On Demand. Films Media Group, 1997. Web. 2 Feb. 2014. <http://digital.films.com.db02.linccweb.org/PortalPlaylists.aspx?aid=643&xtid=8514>.

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